Article marketing, to be successful, requires your resource box to pass the who cares test. Yet most authors really stink up their resource box, and then wonder whey they get no prospects from their article marketing.
Here are some tips and tools to help you create a prospect pulling resource box.
Article Marketing Tip #1 - In EzineArticles.com, the resource box flows naturally at the end of your article. This is a golden opportunity that many authors fail to take advantage of.
Article Marketing Tip #2 - If people like what they have read, invite them to read more of it by starting your resource box with "Visit www.reallygreatwebsite.com for more tips and tools on being a great whatever it is." Again, when people like what you have written, and have begun to know, like and trust you, they are naturally inclined to want more.
Article Marketing Tip #3 - Use a "call to action' in your resource box. If you have written your article well, you have pulled the reader into the article with a great title and pulled them through the article with well presented useful information. Now is the time to tell them what you want them to do next. Invite them to subscribe to your newsletter and/or fr-ee e-course. Invite them to other important pages in your website. Make it very clear what you want them to do next and then tell them how to do it.
